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The Lego Company History

There’s something about the eyesight of a Lego package that brings you right back on your childhood. For numerous, the small obstructions were an important part of all their early years and helped shape their creativeness and creativeness. Now, Lego’s creation processes are incredibly advanced plus the company is normally working hard to remain ahead of the curve on sustainability.

When Ole Kirk Christiansen started his first manufacturing plant in Billund, Denmark, in 1932 he was determined to make the best construction toys that you can buy. He started by using cellulose acetate to produce the small bricks, but eventually switched to acrylonitrile butadiene styrene (ABS plastic), which is still employed today.

An important factor ingredient for the success from the Lego program was the fact that many piece fit with all the others – the bricks could possibly be combined in 915, ciento tres, 765 different methods, according to a 1992 Lego catalogue. The organization also created a new making process and started employing injection edges, which allowed it to make 1000s of new products annually.

By the 1990s, however , the corporation was losing money, partly because of its shift away right from traditional gadget design and into creating licensed intellectual house. It started producing sets based on well-liked movies and video games, including Star Wars and Winnie the Pooh. But many of these sets had been expensive and turned off followers.

In recent years, the company contains jettisoned noncore businesses and increased expenditure in its central stone toy organization. It has as well made a push in to in-house brands like Ninjago and Relacion Knights and partnered with big media channels companies to generate movies and TV shows based upon these designs.

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